SEARCH ENGINE OPTIMIZATION & PAID SEARCH MANAGEMENT |
In today’s increasingly competitive and constantly evolving search marketing landscape, it has become imperative to be in the forefront every time your brand or product is being searched for. Creating rich ads and site copy that appeal to customer emotions is our solution for exactly just that. At SA, we offer both SEO and Paid Search in our base retainer because we believe successful search marketing requires a harmonious combination of the two. We begin with a consultation to discuss the business objectives you would like to achieve through search. Then we perform keyword volume and traffic research using competitive analysis tools. From there ranges the implementation of creative content strategy, daily management of your Paid Search ads (we refuse to put them on cruise control), and monthly reporting that summarizes your campaign results and recommendations.
Adding website optimization is recommended for those naturally curious in the digital journey their site visitors take, both prior to and upon arriving at their homepage. In other words, we are able to break down exactly what mediums (social media, search, blogs) drove visitors to your site, and through which browsers and devices they used to get there. Being able to track your consumer’s interactive footprint is impactful in understanding their typical web behavior, and making site map changes to better accommodate them. Additionally, you will be able to pinpoint which mediums you should further invest in or retract on.