How To Style A Flatlay

Unless you’ve been fasting from social media for the last couple of years, it’s safe to assume that you’ve all heard of, tried, or, perhaps, mastered the flatlay. Seems simple enough, right? Lay some things down on a surface and snap a shot. Much easier said than done, trust us. We don’t mean to brag, but we’ve got some crazy good photo stylists here at Style-Architects, and we’d be happy to show you a thing or two. While there's no black and white method when it comes styling, here are a few tips and tricks from our pros to take your insta from basic to #goals.

  1. Determine your theme. This could be something as concrete as packing essentials for your beach vacation, to something as abstract as all things blue. The key is to establish a common thread to create purpose for the image.

  2. Coordinate colors + patterns. This will create synergy and keep your image easy on the eye. For example, if you’re styling your beach vacay image, you might choose to use bright colors and boho prints. Or, If you prefer a neutral palette, you can pull in natural elements and muted colors + patterns.

  3. Variety is key. When selecting items for your flatlay, create visual interest and balance by using a variety of different sizes, quantities {we’re partial to the odd numbers} and textures.

  4. Choose a composition style. There are a million different ways you can lay out your items, so start by determining your style and the purpose of the image. Do you want the image to be structured and linear? Messy and lived in? Maybe you want to create an intricate pattern {serious props to those who’ve mastered these!}. 

  5. Bend the rules. If we’re telling it straight, there isn’t a right and wrong way to style a flatlay. Don’t get hung up on rules, a certain style or "the norm". Establishing your own style and playing in the grey area is much more fun, anyways!

Flatlay away, friends.