When The Home Is In The Air, Pop Up Experience by Airwick launched the Life Scents Collection at the Mall of America our team was an important part of the strategy. The installation included a pop-up three dimensional home, showcasing the Air Wick Life Scents collection. We assisted the Airwick team with key PR tactics including developing launch ideas and making introductions to bloggers, tastemakers as well as influencers in the Twin Cities market. Our efforts created significant buzz for the Airwick product launch.
Check out the Pinterest Pinning Party featuring the experts home inspiration for AirWick.