Cool, Calm, and {Brilliantly} Collective
Who We Are
We don’t just make things look and sound pretty {although we’re really good at that, too}. We believe that every business needs that perfect balance of style and substance to leave a lasting impression.
Why? Because your brand is what people think, say, and feel about your company. Everything needs to cohesively tell a story from your website to the partnerships you forge to your press features.
Consider us the perfect alignment of left to right-brainers dedicated to putting authenticity into your company's digital presence and PR & communications efforts. As a full-service PR, social and content house, we're experts in producing campaigns with a fresh approach from conception to execution. We are a diverse and carefully curated team of experts in our fields. Allow us to be your everyday cool, calm and {brilliantly} collective brand architects.
Meet The Owner
LAUREN BERG DONOVAN
Lauren has built her career around developing and executing creative and strategic PR and marketing campaigns for fashion, beauty and lifestyle brands. A Northwestern University grad, Lauren spent the majority of her career climbing the ladder at Skirt PR, a Chicago-based PR and social media agency. Lauren quickly advanced from intern to the firm’s president in six short years. She spearheaded successful national and regional campaigns for brands like Gilt Groupe, Birchbox, LaCroix, Rent the Runway, EcoTools, Estée Lauder, Hush Puppies and Oliver Peoples. Her Minnesota roots and growing family eventually drew her back home to the Twin Cities. After overseeing PR and social influencer marketing at global beauty brand, Sigma, Lauren took ownership of Style-Architects in 2018. She thrives on working collaboratively with clients as well as a diverse and talented team. Her passion for crafting and telling a brand’s story motivates and inspires those around her.
Our Clients
